A New Brand Google Doesn't Know About

There are billions of websites on the world wide web, and that number is growing exponentially. Google is the number one search engine used with billions of people searching for answers. Google is tasked to index and serve information as quickly as possible with relevant and accurate information. Creators of brand new websites have to work diligently for a period of time called the "sandbox" to demonstrate that the content you are displaying is relevant and accurate to what the masses are looking for before providing your content as a recommended query result. MooseLabs had almost no SEO presence besides their domain Mooselabs.us since their primary focus was on business development, and they relied on Social Media for impressions and brand awareness.

Competitors Counterfeiting Products and Intellectual Property

When you have a one in a million product, you will likely either have haters or imitators, and MooseLabs experienced both. When their first product launched, competitors were counterfeiting the product and attempting to dominate the search engine landscape with MooseLab's intellectual property. Not only did this force MooseLabs to pivot into recreating another unique product, but it forced them to restructure their website and domain, which can be detrimental to SEO if not done with absolute care and skill. 

Content Optimization

Moose labs had spent a lot of time creating fantastic articles engaging readers with entertaining and useful content. However, the content itself was not SEO optimized from a performance and content structuring perspective and needed to be fixed to allow Google to crawl efficiently.

Technical Optimizations

During our technical audit, there were many errors discovered from google search console errors, certificate errors, page speed issues, and other technological problems. Most website owners are not even aware of these issues because they are found with google developer tools and with the ones we have developed.

Content Makeover

We took a "work backward" approach from our content audit we did in the planning phase. We created a complete content map and strategy, which we will continue to use and evolve. The content currently on the site had excellent research and data, but the content provided little to no SEO value. We determined this content ultimately would need to be rewritten and retrofitted with our proprietary content skeleton strategy. Our content strategy would optimize old content, create new content, and implement evergreen content optimized with Google's webmaster guidelines as a template.

Technical Fixes and Optimization

During our audits, we found hundreds of issues around technical SEO, security, and development issues. These issues impeded Google's crawl bots from adequately indexing and crawling the site and recognizing MooseLabs as a trusted source of information. Our developers and technical SEO staff would need to address these issues asap if we wanted to start ranking.